B2B technology and SaaS copywriter

✔️ Optimise your messaging
✔️ Build your brand authority
✔️ Generate better leads

Leave guesswork to the competition. Get copy, content and messaging that's engineered to convert.

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Messaging strategy

Win customers faster and easier

Connect with your customers. Make your product stand out. Drive home your unique value. And become the obvious choice for your ideal customers. 

Website copywriting and design

Crank up your web conversions

Get your website selling like your best sales person. Twenty four hours a day, seven days a week. And convert more visitors into leads.

Lead magnets and landing pages

Fill your sales pipeline with better quality leads 

Get lead magnets your ideal customers actually want to read and landing pages that convert. Then, watch your lead quality improve, your conversions rise, and say goodbye to sky-high cost per acquisition. 

Email campaigns

Get better results from your email campaigns

Let's get the results you want from your email campaigns. Better ROI. Shorter sales cycles. Reduced churn. It's all possible with data-driven email copy. 


Content: blogs, eBooks, social

Build your brand authority. Flood your marketing funnel. 

Get people reading and believing. Because when you have great brand authority, generating leads and converting sales takes way less effort. 

"Since working with Abbie, we've had a lot of traffic to our website and business has been growing."

"We would definitely work her again"


Jan Vandewalle

Managing Director, 3ecruit 

I'm here for businesses that know success isn't built on guesswork

About me

Back in 2010, my career began at a behaviour change agency. There, I learned how to develop messaging and campaigns that compel audiences to....well...change their ingrained behaviours. But, after jumping ship to an in-house marketing role at a software reseller, I realised something....


Technology companies have a harder time than most articulating why their audience should sit up, listen up, and sign up. And as a result, growth is so much harder than it needs to be.


Now, I spend my days working with B2B technology companies that want more than mediocre messaging, campaigns, copy and collateral. 


When I'm not helping my clients grow faster and easier, you'll probably find me spending time with the two coolest people I know: my kiddies. Or watching cringe-worthy TV shows (I'm looking at you, Dinner Date) with my husband, Paul.

What you get when you work with me

If you want someone who'll quickly churn out some words that sounds great for a suspiciously low rate, don't hire me. But if you want words driven by strategy and research that move the needle on your goals then let's chat. 

Words that do more than just sound good

Using strategic thinking, I'll find that sweet spot where your marketing strategy, messaging, and copy align. Because smart thinking beats guesswork. Every. Single. Time. 

Tried and tested processes

Like most marketing, copywriting is a creative science. And that means processes, frameworks, testing, and tweaking. That way, you're set up for success and never left 'hoping for the best'.

Questions. Follow ups. And someone that's invested. 

When I say I'm here to help you achieve your goals, I mean it. So expect questions, follow ups and suggestions - always given with kindness. 

"she's a wonderful person to work with"


"I feel incredibly lucky to have found, and been able to work with, Abbie. She came along when I was in search of a solid, creative, copywriter and while she is all of those things and more (diligent, timely and curious), she's also a wonderful person to work with." 


Ginnie Le Mestre, Communications Director

A Studio of our Own

Ready to reach those targets? 

Let's chat about your goals. Your challenges. And how we can hit those targets. All with words that work. 

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